The European Union has been traditionally perceived as a values-based power that has exerted a certain appeal to the world and a transformative influence on its neighbours. The power of its attraction derives from the fact that it is a unique model in history, constructed on common values, mutual interests, solidarity and joint policies for economic development and convergence, with the aim to preserve peace, stability and welfare for all European peoples. Despite occasional ups and downs, this has been a successful endeavour, as demon- strated by its successive development and unprecedented enlargements. The effectiveness of the EU in disseminating its values varies, depending on different factors. Overall, the EU’s most powerful tool is its paradigm. In response to current challenges threatening the credibility of its model, the EU needs to remain committed to its values and principles, speak with one voice and keep inspiring its peoples first, so that it can inspire the world.