Maintaining Europe’s Innovative Advantage: EU Policy Responses to the Asian Challenge in Pharmaceutics and Software

This paper examines the extent of competitive challenge faced by European enterprises in the knowledge economy from the emergence of Asian technology powerhouses. Key sectors such as those of software development, IT services and pharmaceuticals are explored and the paper demonstrates that European politicians and business leaders should become more aware of the current and future innovative capacity that industries such as these are beginning to gain momentum in Asia today.

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