Martijn Lampert is Co-Founder and Research Director at Glocalities, a values-based international research and consultancy agency. He studied leisure sciences (cum laude) at Tilburg University. Lampert has more than 25 years of experience in researching values and culture. Prior to his work at Glocalities, Lampert was Research Director at Motivaction, where he was responsible for the Mentality research programme. With his team at Glocalities, Lampert generates and shares in-depth insights into people’s values, international trends, generations and sustainability. Lampert provides strategic advice, research and presentations to international organisations in the commercial, non- governmental and public sectors. He has published two books about generational change and frequently lectures on socio-cultural trends.